March Madness Music Festival

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    March Madness Music Festival

    March Madness Music Festival

    The NCAA and Turner Live Events, together with official NCAA Corporate Champions AT&T, The Coca-Cola Company and Capital One announced the stellar musical lineup for the 2014 NCAA March Madness Music Festival® in conjunction with the 2014 NCAA Men’s Final Four,® taking place this year in North Texas. The free, three-day music festival, produced by Turner Live Events, will kick off Friday, April 4 with multi-platinum entertainer Jason Aldean at the AT&T Block Party; followed by country music superstar Tim McGraw and acclaimed rock band The Killers, both performing at the Coke Zero™ Countdown Concert on Saturday, April 5; and closing on Sunday, April 6 are Grammy Award-winning band fun. and headliner Bruce Springsteen and the E Street Band at the Capital One JamFest.

    AT&T Block Party, Coke Zero Countdown Concert and Capital One JamFest are all part of the free, three-day NCAA March Madness Music Festival, held this year at Reunion Park in Dallas, Texas April 4-6. Additional performances for each day’s lineup will be announced soon.

    The NCAA March Madness Music Festival is a non-ticketed event open to the public on a first-come basis and will feature the following events: 

    Friday, April 4 - AT&T Block Party

    • Performances from 4 p.m. to 10:30 p.m.

    • Country star Jason Aldean headlining

    • Additional Performances and Highlights to Be Announced Soon

    Saturday, April 5 - Coke Zero™ Countdown

    • Performances from 12pm to 9pm

    • Fan favorite Tim McGraw headlining the afternoon lineup

    • Live broadcast of the first semi-final game

    • Rock band The Killers headlining that evening, immediately following the live broadcast

    • Additional Performances and Highlights to Be Announced Soon

    Sunday, April 6 - Capital One JamFest

    • Performances from 2pm to 10:30pm

    • fun. performing

    • Bruce Springsteen and the E Street  Band will close the three-day festival

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